Site Home
Page
Ad Info, Stats, Background, Etc.
Advertise in the NEWSLETTER
Advertise on the WEB SITES
Advertise in BOTH
Explaining The LangaList/Langa.Com:
What it is, What the Ad Options Are, Etc.
Scroll down, or click for the topic of interest:
1) What is the LangaList/Langa.Com? The LangaList is a free, fast-growing, twice-weekly, 100% opt-in email newsletter independently owned and published by computer author, editor, analyst and consultant Fred Langa. The web home of the LangaList is Langa.Com (the web site you are now visiting; which also includes BrowserTune, a portion of Langa.Com with a separate entry point and URL). There are advertising opportunities on both the web sites and in the email newsletter.
The LangaList newsletter is described as: a free, easy and automatic way to get more from your hardware, software, and time online. It's all 100% original---no reprints or warmed-over text--- and offers hot new tips, tricks and bugfixes for working with Windows hardware and software, and information on Fred Langa's BrowserTune (the web's best free browser tune-up/test tool), HotSpots (a great web new site, every day), online columns and chats, and much, much more.
You may know the author, Fred Langa, from his previous work as VP/Editorial Director at WINDOWS Magazine, or as Editor in Chief of Byte Magazine, or from various appearances at trade shows and on TV and radio. (More info on Fred)
2) Is it any good? Well, it was named one
of the world's top 5 ezines by the eZines database; it's one of the top 10
most-frequently-recommended computer ezines tracked by the Recommend-It service;
and the subscriber base has grown steadily since the
newsletter began publication in 1997.
Click here to see some unsolicited reader comments! Or here to see some of the awards we've won!
3) OK, the readers love it. What about advertisers? Consider the words of some LangaList advertisers. First, Bob Bales of SaferSite (makers of PestPatrol):
Thanks for all your help! Your newsletter is the best performing advertising we've experienced to date.
Or Doug Taylor (CrossTec Corp):
Feel free to use me as a reference -- you are doing a fantastic job. When your newsletter hits -- we know it. CrossTec's ads in the Langa Report continue to generate clicks and more important - sales. Your readers are a sharp bunch...I pride myself and finding your quality email newsletter and having the foresight to sign up for a 12x run from the start. It was one of our first sponsorships and has generated many leads for NetOp.... Keep up the good work.
Or Mark Ward (EsupplementsPlus):
I thought using your newsletter would be the way to promote our product. I get quite a few newsletters but most I just scan to see if there is anything interesting. With yours I read from top to bottom because of the interesting and informative information. I'm happy to say right now orders are coming in faster than we can print them and I'm sure this early most people have not even seen it yet. If you ever need a testimonial you can have them e-mail me anytime. I couldn't be happier with the results.
Or consider what software publisher Kan Yabumoto (Xxcopy) said:
I'm totally amazed the power of your newsletter. Just a small [mention] in your page would cause the traffic of our web page to go four times to its normal volume.
But the very best testimonials are the actions the many, many repeat advertisers in the LangaList: Just check out past issues--- you'll see that many advertisers come back again and again and again. This high level of repeat advertising is the very best indication that the LangaList works.
4) How large is the list? The newsletter and web site advertising info pages will tell you the guaranteed minimum subscriber count for the current month; the figures are updated every month. But because the list is growing fast, the actual, per-issue numbers are almost always higher than the start-of-the-month numbers: It's routine to get a ton of extra "eyeballs" for free with each issue!
NOTE: The LangaList subscriber base is 100% opt-in; no names have ever been added through purchased lists, newsgroup trolling, etc. Every subscriber has specifically asked to join the list. Each issue also offers three different ways to unsubscribe; no reader is kept on the list against their wishes. In other words, every reader is active, current and interested!
Plus, the newsletter subscriber list is kept extraordinarily clean: Delivery rates often exceed 99%! That means you get the email volume you pay for! (See this page for more specifics.)
5) Who are the readers? The
readership closely follows the demographics of the places where Fred's
widely-read columns run (Fred has written long-running bylined columns for
WinMag, Byte, InformationWeek, PortableLIfe and others): The readership includes
mainstream computer users (similar to the WINDOWS Magazine demographic); IT
Managers and professionals (similar to the InformationWeek Online and Portable
Life demographics); mobile/handheld users (similar to the Portable Life
demographic); and high-end/advanced computer professionals (similar to the BYTE
Online demographic).
In all, about 2/3rd of the readership uses their computers as part of their profession; in fact, about 1/3 of the readership carries formal "IT" or "IS" type job titles.
6) But wait---Who the heck is Fred Langa?
I’m a freelance computer/web author, editor, analyst and consultant. My work
currently reaches a total of well over 2 million readers every month, through
these sites and publications: See List.
7) What’s the newsletter format? The LangaList has two components: an email (plain text) version and an online HTML version that is posted on this website. (The email newsletter is sent as plain ASCII text for maximum compatibility with all mail readers.) The web site also contains archived issues and ancillary pages---which generate a significant amount of traffic in their own right.
8) What are the advertising opportunities?
- A) Advertise in the email, plain text newsletter.
Click for more info.
- B) Advertising via graphical ad banners on the web site.
Click for more info.
- C) Simultaneously advertise both ways. Click for more info.
TO ORDER or for more information:
SALES@LANGA.COM
Langa Consulting LLC accepts:
or: checks and "online checks," cash, bank drafts, money orders, and PayPal.
Site Home Page
Ad Info, Stats, Background, Etc.
Advertise in the NEWSLETTER
Advertise on the WEB SITE
Advertise in BOTH
*CPM = "cost per thousand;" the cost of reaching 1,000 readers. It's a way to normalize the price differences between large and small media.
Some very small newsletters have very low ad rates, but reach tiny audiences--- a high CPM. TV and radio have higher rates, but reach vast audiences a low CPM. Etc.
Knowing the CPM lets you judge the efficiency, or "bang for the buck" of your ad dollar. The LOWER the CPM, the BETTER the deal for you. Ideally, you want to advertise where the cost is reasonable AND the CPM is low.