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Ad Info, Stats, Background, Etc
Advertise in the NEWSLETTER
Advertise on the WEB SITES
Advertise in BOTH

What are the available positions? Ads can appear in any of four possible positions comprising a wide range of prices.

Premium Text Banner (BEST EXPOSURE): precedes all editorial content; one position available per issue; conceptually similar to an "inside front cover" position in a print publication.

Top Body: "first position" within the body of the newsletter, usually after the first editorial item; one position available per issue; conceptually similar to "far forward" in a print publication.

Standard Body: placed within the body of the newsletter, after the Top Body position and before the Bottom Body position; usually one position available per issue; conceptually similar to "run of book" in print advertising.

Bottom Body (LOWEST PRICE): last item before the "fine print" at the bottom of the newsletter; one position available per issue; conceptually similar to "back of book" in print advertising.

Free Upgrade Policy: Prepaid ads will be automatically upgraded to the next-higher ad position at no additional charge, if that position is available. For example, if you buy and prepay a "standard body" ad, but no "top body" ad is scheduled to run in that issue, your ad will be upgraded to the top body position at no additional charge to you! Or, if you buy and prepay a "bottom body" ad, but no "standard body" ad is scheduled to run in that issue, your ad will be upgraded to the standard body position at no additional charge to you!

Extraordinary Mailing Performance: Because we require two separate email confirmations from prospective subscribers before they are ever added to the mailing list, and because we purge bad or "bouncing" addresses ruthlessly and regularly (so they do not accumulate from issue to issue), our subscriber list is extraordinarily clean. Usually, there are literally less than 0.01% bad addresses discovered in each mailing (and they are swiftly purged from our rolls). The result is an extraordinarily clean mailing list, and helps ensure you get the mailing volume you pay for!  Plus, the cleanness and up-to-date nature of the list means that all readers are active, current, and involved!

Restrictions: No sexually-oriented products or services. Newsletter publisher reserves the right to reject ads he deems unsuitable for the audience.

Payment: All figures are in US$; payment accepted via PayPal (to: Fred@Langa.Com) cash, check, bank draft, or money order (to: Langa Consulting LLC, 617 First NH Turnpike, Northwood NH 03261, USA); by guaranteed secure online credit card transaction, or by credit card transaction by telephone. All non-prepaid ad balances due within 30 days of first insertion date. Balances unpaid after 30 days incur late fees equivalent to 18% APR.

Rates: Prices, "Impressions" (readers reached), Discounts, etc.

*CPM = "cost per thousand;" the cost of reaching 1,000 readers. It's a way to normalize the price differences between large and small media: Some very small newsletters have very low ad rates, but reach tiny audiences--- a high CPM. TV and radio have higher rates, but reach vast audiences--- a low CPM. Knowing the CPM lets you judge the efficiency, or "bang for the buck" of your ad dollar. The LOWER the CPM, the BETTER the deal for you. Ideally, you want to advertise where the cost is reasonable AND the CPM is low.

Note: Credit Card processing available by standard telephone authorization
or online via PayPal's guaranteed and insured Secure Online Transaction.

Please call Langa Consulting LLC at 1-603-942-8860 for more information.